Expert Direct View LED Displays

Bring sharper, brighter, and more reliable visual communication to your venue with direct view LED displays from CMG Visuals. Direct view LED, or dvLED, puts the light-emitting diodes on the face of the panel itself, so the wall has no bezels, no seams between tiles, and no bulb to replace. From sales and rentals to custom design, installation, and service, our team helps corporate spaces, houses of worship, studios, retailers, and event producers choose display technology built for clarity, flexibility, and long-term performance.

Direct view LED display wall in a modern venue

Our Direct View LED Display Services

Sales, rentals, design, installation, and support for bezel-free direct view LED video walls at any pixel pitch.

LED Sales

Purchase direct view LED panels sized to your space, viewing distance, and indoor or outdoor requirements, from fine pitch boardroom walls to wide pitch stage displays, backed by direct sourcing, a 5-year hardware warranty, and lifetime product support.

LED Rental

Rent direct view LED screens for concerts, trade shows, corporate events, weddings, and private parties, with customizable panel counts, setup, teardown, and optional onsite support.

Custom Design

Get a direct view LED wall designed around your space, viewing distance, brand, brightness requirements, pixel pitch, upgrade path, and long-term reliability expectations.

LED Installation

Rely on professional site preparation, mounting, wiring, video processing integration, panel alignment, calibration, and testing so your direct view wall reads as one seamless image from day one.

LED Service

Keep your direct view wall running reliably with maintenance checks, cleaning, software updates, module-level repairs, training, and remote troubleshooting from certified technical support specialists.

Specialty Rentals

Create memorable experiences with curved, corner, floor, cylindrical, indoor, outdoor, film, television, trade show, and fine pixel pitch LED rental configurations.

Technician calibrating a direct view LED video wall

Our 5-Step LED Display Process

Define Your Display Goals

We begin by learning how the display will be used, where it will be viewed from, and what content it must support. This helps define size, pixel pitch, brightness, mounting needs, timeline, and budget expectations.

Assess the Space

Design the Right System

Install and Calibrate

Support Long-Term Performance

Trusted By Brands

Client Success

Organizations trust CMG Visuals for sharp visuals, reliable systems, and display solutions built around real-world needs.

"I cannot recommend CMG Visuals enough for your video wall needs. Not only did Jack provide excellent customer service, but he was also fair and showed integrity with servicing our video wall. I had three other quotes trying to sell a new wall, but Jack assured me he could repair..."

April Poku
April Poku
The CMG Visuals Difference

Why Choose CMG Visuals?

CMG Visuals combines certified engineering, direct sourcing, and practical guidance for better LED display outcomes.

Certified Expertise

NovaStar-certified engineers understand LED systems, processing, calibration, and real-world display performance.

Direct Sourcing

Direct overseas and OEM relationships help reduce middlemen and pass savings to customers.

Warranty Support

Sold screens include a 5-year hardware warranty plus lifetime product support for confidence.

Independent Guidance

Recommendations are based on your needs, not distributor contracts or brand loyalty mandates.

Meet The LED Team

Meet the specialists behind CMG Visuals.

Portrait of Jack McRoberts, Founder and Sales Engineer at CMG Visuals

Jack McRoberts

Sales Engineer

Jack McRoberts is the founder of CMG Visuals and serves as Sales Engineer, bringing deep expertise in LED display sales, system integration, and long-term solution implementation. Based in Dallas, Texas, Jack built CMG Visuals on the principle of direct-sourced, high-quality LED technology backed by industry-leading warranties and certified support. As a NovaStar-certified LED engineer, he guides organizations across industries — from corporate environments to houses of worship and broadcast studios — toward display solutions tailored to their specific needs. Jack's independent approach means recommendations are always based on what genuinely works best for the customer, never on distributor obligations. His commitment to pixel-perfect results and lasting client relationships is the foundation of everything CMG Visuals delivers.

Portrait of Cole Giles, Sales Specialist at CMG Visuals

Cole Giles

Sales

Cole Giles is a Sales specialist at CMG Visuals, dedicated to helping clients navigate the full spectrum of LED display solutions — from short-term rentals and one-time purchases to fully customized permanent installations. Based out of Dallas, Texas, Cole works closely with customers across industries including event venues, retail, hospitality, and entertainment to identify the right display configuration for their unique space and budget. His consultative approach ensures every client receives clear guidance from initial inquiry through final delivery. Cole's familiarity with CMG Visuals' direct-sourced product lineup allows him to offer competitive pricing without compromising on quality or warranty coverage, making the buying process straightforward and transparent for every customer he serves.

Portrait of Conner Swift, LED Technician at CMG Visuals

Conner Swift

LED Tech

Conner Swift is the LED Technician at CMG Visuals, responsible for hands-on LED display servicing and on-site installation across the company's service areas. With a meticulous approach to every project, Conner ensures that each display is installed correctly, calibrated for peak visual performance, and fully operational from day one. His technical expertise spans a wide range of environments — including corporate boardrooms, production studios, tradeshows, and houses of worship — allowing him to handle complex installation scenarios with precision and professionalism. Conner's commitment to quality workmanship and responsive support is a key reason CMG Visuals is trusted by high-profile clients throughout Texas and beyond. He is central to the company's promise of seamless, long-term display performance.

Frequently Asked Questions

What is a direct view LED display?

A direct view LED display is a screen made from LED panels that emit light directly toward the viewer, rather than projecting an image onto a surface. This allows for high brightness, vivid color, wide viewing angles, and flexible sizing. Direct view LED is commonly used for video walls in corporate spaces, churches, studios, retail environments, events, and large venues.

How is a direct view LED display different from a projector?

What pixel pitch do I need for my LED display?

Can I rent a direct view LED display instead of buying one?

How much does a direct view LED display cost?

Does CMG Visuals install direct view LED displays?

What warranty and support are included with LED displays?

Where are direct view LED displays commonly used?

Still Have LED Display Questions?

Get clear answers on pixel pitch, sizing, and dvLED versus LCD before you choose.

LED Display Service Areas

CMG Visuals supports direct view LED display projects across Texas and select regional markets.

Do We Service Your Area?

Share your project location and we’ll confirm the best support options.

Certified & Supported

Awards and Recognition

NovaStar Certified Engineers logo

NovaStar Certified Engineers

Certified expertise in LED control systems

5-Year Hardware Warranty badge

5-Year Hardware Warranty

Long-term protection on sold LED screens

Lifetime Product Support badge

Lifetime Product Support

Ongoing technical support after purchase

Ready for a Pixel-Perfect LED Display?

Tell us about your space, viewing distance, and display goals, and our team will help recommend the right direct view LED configuration and pixel pitch.

Contact Us Today

For immediate assistance, feel free to give us a direct call at 214.714.2153. You can also send us a quick email at sales@cmgvisuals.com.